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Branding in the USA – A Beginners Guide to Effectively Brand Your Products/Services Date: Tuesday, February, 2012 Strong brand identification can make the difference in your company’s success, but successfully making your product known in the US is not easy. It’s about smart marketing, sales techniques and deliverables. Branding your products or services is not only about consistently using the logo, same font type, color scheme and tag line. It’s also about quality control, consistency and delivering product once the contract is signed.
Stephanie S. Selesnick, CEM, President, International Trade Information, Inc. A veteran US and global exhibition industry speaker, Stephanie has worked with exhibitions and exhibitors in many sectors including: agricultural, apparel, consumer electronics, food and beverage, high tech construction, energy, entertainment and travel - all over the world. She is in a unique position to understand the international marketplace as she works with a number of US tradeshows increasing their international reach. One of her specialties is helping international exhibitors succeed participating in US exhibitions. Stephanie blogs weekly for Expo Magazine (www.expoweb.com ), contributes to Exhibition World and Conferences & Meetings World, and lives in Los Angeles when not on an airplane. Reach her at: Stephanie@intltradeinfo.com or follow her on twitter: @StephSelesnick. |
