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How to Open and Run a Successful Shoe Store, Part 1 Date: Monday, August 9, 2010
Mercedes Gonzalez was part of the private label launches of Dillard's and Harvey Nickels of England and is currently the director of the full-service buying office Global Purchasing Companies based in New York. She has been a guest expert on Project Runway and Fine Living Television and has been an adjunct professor for NYU's continuing education program. How to Open and Run a Successful Shoe Store, Part 2 Date: Monday, August 9, 2010 Have you always wanted to open your store but weren't sure where to start? Do you need new ways to make your existing business hum? Mercedes Gonzalez, who’s been a buyer since 1988 and has opened or restructured hundreds of stores in the U.S. and abroad, explains exactly what retailers must know to get up and running—and stay that way. Part 2 covers: growth strategies; merchandising; hiring and training your sales team; and loss prevention. Register now for one or both seminars! If you have not yet registered for the August 2010 WSA show, click here. If you have already registered for the August 2010 WSA show, click here to add this seminar. Want to learn more? Read this excerpt from WSAToday.com's interview with Mercedes Gonzalez.
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Have you always wanted to open your store but weren't sure where to start? Do you need new ways to make your existing business hum? Mercedes Gonzalez, who's been a buyer since 1988 and has opened or restructured hundreds of stores in the U.S. and abroad, explains exactly what retailers must know to get up and running—and stay that way. Topics covered in Part 1 include: selecting the best location; deciding what, where and how much to buy; using retail math; and applying tried-and-true advertising and promotions ideas.